When culture inovates!

Read about our successful launch of Eatster mobile ordering in Pavol Országh Hviezdoslav Theater in Bratislava

Vladimir Elias
CEO
3min

Eatster clients are not just fast food restaurants - a good example of that is our collaboration with Pavol Országh Hviezdoslav Theater in Bratislava where we digitized and therefore made the ordering of snacks & beverages much more time efficient! The audience receives before the show little cards with QR codes that they can use to pre-order and during the break just pick their order up. More about this we talked with Katarína Čučková, the Sales Representative for DPOH.

Why did you decide to modernize ordering from your buffet?

Who among us hasn't experienced it firsthand... the first half of the performance is over, the intermission begins. And by the time I manage to leave the hall, the old familiar dilemma sets in - stand in a kilometer-long line for the toilets or for the buffet? Theater is an experience. The highlight of this experience is the performance itself, but the overall impression of a theater visit can be spoiled if the viewer experiences something unpleasant. And if I stand in a long line for a glass of wine and a pagáčik, and I don't have time to enjoy them in peace because the intermission has just ended and I have to return to my seat, that's really not a good customer experience.

Katarína Čučková, Sales Representative. Source: DPOH


How did your customers react to this?

They were pleasantly surprised and highly praised the idea. They especially appreciated that we were the first theater in which they encountered such an approach.

Orders are placed via QR codes on cards during the performance. Source: DPOH

And the staff?

Since the introduction of the service and its operation were not at all difficult, the buffet staff also quickly got used to the new system. It was especially important to train the ushers, who are the first contact for the audience and therefore it is necessary that they really understand how it works. But since we at DPOH like challenges and are not afraid to try new things, we all had a lot of fun.

Did anything surprise you?

We were surprised that people got used to this service very quickly. But first of all, we were pleasantly surprised by the speed with which we were able to deploy the service. About a week passed from our decision to the training and the first performance, where we tried everything out in person.

A leaflet serving as an ordering guide for theatre visitors. Source: DPOH

What would you say to other theaters?

They should not be afraid to surprise their audiences with such an above-standard approach. Their regular audiences will certainly appreciate it and it may inspire those who want to try something new to visit the theater.

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